Privacy Policy

Ente Matrimony is a matchmaking app made for the Malayali community. It is owned and operated by EthAI Labs LLP, a Limited Liability Partnership registered in India (LLPIN ACY-8289), based in Bengaluru, Karnataka. In this policy, “we,” “us,” and “our” mean EthAI Labs LLP.

Under India's Digital Personal Data Protection Act, 2023 (DPDP Act), we are the Data Fiduciary and you are the Data Principal. This means we decide how and why your personal data is used, and we are responsible for protecting it.

Information you give us when you build your profile:

• Account details: your mobile phone number (used to sign in), and optionally your email address.
• Basic details: name, date of birth, and gender.
• Community & background: religion, community/caste, sub-community, and mother tongue.
• Location: your hometown, your current city/state/country, and whether you live abroad (NRI status).
• Personal details: marital status, height, weight, any disability, and (if applicable) whether you have children.
• Lifestyle: diet, and drinking and smoking habits.
• Education & work: qualifications, college, occupation, employer, and annual income range.
• Family details: parents' occupations, number of brothers and sisters, and your family's financial background.
• About you: hobbies and a short “about me” description.
• Partner preferences: the qualities you are looking for in a life partner.
• Photos: the profile photos you choose to upload.
• Verification selfie: if you get verified, a selfie used only by our team to confirm you are a real person. It is kept private and is not shown on your public profile.
• Horoscope details (optional): your birth star (nakshatra), rasi, birth date, time, and place (including coordinates), and any jathakam you upload.
• Messages and interactions: interests you send or receive and messages you exchange.
• Support and feedback: anything you send us when you contact support, report a user, or give feedback.

Some of this data, such as your religion, caste, health/disability information, and your photos and verification selfie, is treated as sensitive personal data under Indian law. We collect it only with your consent and to run the matchmaking Service, and you can choose not to provide optional fields.

Information we collect automatically:

• Device and technical data: device model, operating system, app version, and unique device identifiers.
• Usage data: which features you use and how you interact with the app, to show better matches.
• Activity/presence: the last time you were active, so matches see recent, genuine profiles.
• Log data: IP address and basic technical logs needed to keep the Service running and secure.
• Push notification tokens: a token from your device so we can send you app notifications (you can turn these off).

We do not collect your precise GPS location in the background. Location is based on the city/state you enter in your profile.

We use the information we collect to:

• Create and manage your account and let you sign in with a one-time password (OTP).
• Build your profile and find matches using your details and preferences.
• Let you connect with other members through interests and messages.
• Verify profiles and reduce fake accounts, fraud, and misuse.
• Provide horoscope and porutham matching features when you use them.
• Send you service messages: OTPs, match alerts, interest and message notifications, and account or security updates.
• Provide customer support and respond to your requests, reports, and grievances.
• Improve the Service using aggregated and anonymised usage patterns where possible.
• Keep the Service safe and comply with applicable law.

We do not sell your personal data, and we do not use it to show you third-party advertisements.

We process your personal data on these bases under the DPDP Act and other law:

• Your consent: given when you create your account and provide your details, which you can withdraw at any time.
• Performance of the Service: data needed to provide the matchmaking service you asked for.
• Legal obligations: where the law requires us to keep or share certain information.
• Legitimate uses: such as keeping the platform safe and preventing fraud.

Because matchmaking involves sensitive details like religion, caste, and lifestyle, by completing these fields you give us your explicit consent to use them for matching.

Your profile is meant to be seen by other members. That is the point of matchmaking. Beyond that, we share data only in limited ways:

• With other members: your profile details (except your phone number, verification selfie, and other private fields) are visible to other registered members. Your phone number is not shown by default: it is revealed only if you allow it, or when a premium member unlocks contact details and you have chosen to make contact possible.
• With trusted service providers who process data only on our instructions: Amazon Web Services (AWS) for hosting, storage, sign-in, and email; MSG91 for OTP/SMS; Expo for push notifications; and ProKerala for horoscope and porutham matching (the birth details needed for the calculation are sent to ProKerala when you use those features).
• For legal and safety reasons: when required by law, court order, or a valid government request, or to protect the rights and safety of our members, the public, or the Company.
• In a business transfer: if we are involved in a merger, acquisition, or asset sale, your data may be transferred, subject to protections at least as strong as those in this policy.

We do not share your personal data with anyone else for their own marketing.

Your data is stored and processed on cloud infrastructure (AWS), primarily in data centres located in India. Some service providers (for example, for notifications or horoscope calculation) may process limited data outside India. Wherever your data is processed, we require appropriate safeguards to protect it, consistent with Indian law.

We keep your personal data for as long as your account is active, or as long as needed to provide the Service.

• If you delete or ask us to delete your account, we will delete or anonymise your personal data within 30 days, except where we must keep records to meet legal, tax, security, or dispute-resolution obligations.
• Data in our backups may take up to a further 90 days to be fully removed.
• We may retain limited information (such as a record that an account was blocked for misuse) for as long as needed to keep the platform safe.

Under the DPDP Act and other Indian law, you have the right to:

• Access: ask for a copy of the personal data we hold about you.
• Correction: ask us to correct or complete your data. You can also edit most details in the app.
• Deletion: ask us to delete your account and personal data.
• Withdraw consent: withdraw your consent for us to use your data (this may mean we can no longer provide some or all of the Service).
• Grievance redressal: raise a complaint with our Grievance Officer.
• Nominate: nominate another person to exercise your rights in case of death or incapacity, as allowed under the DPDP Act.

To exercise any of these rights, email us at admin@entematrimony.com. We may need to verify your identity first, and we will respond within the timelines required by law (generally within 30 days). You can also turn off push notifications, control your visibility in the app, and request account deletion at any time.

We use reasonable technical and organisational measures to protect your data, including:

• Encryption of data in transit (TLS) and encryption of stored data.
• Access controls so that only authorised people can access personal data.
• Sign-in using one-time passwords (OTP), so there is no password for anyone to steal.
• Keeping sensitive items (like your verification selfie) separate from your public profile.
• Regular reviews of our systems and practices.

No system can be guaranteed 100% secure. If we become aware of a data breach that affects you, we will inform you and the relevant authority as required by law. If you notice anything suspicious about your account, contact us immediately.

Ente Matrimony is only for adults who are 18 years or older and legally allowed to marry. We do not knowingly collect personal data from anyone under 18. If we learn that we have collected data from a minor, we will delete it promptly. If you believe a minor is using the Service, please contact us at admin@entematrimony.com.

We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. If we make an important change, we will notify you in the app or by email before it takes effect. The “Last Updated” date at the top shows when it was last changed. Continuing to use the Service after a change means you accept the updated policy.

If you have any questions, requests, or complaints about this Privacy Policy or your data, you can reach our Grievance Officer, appointed in line with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000. We aim to acknowledge complaints within 48 hours and resolve them within the time required by law.